Category: Business & Marketing

Every company would love to experience dramatic business growth and a flood of new customers. But for many businesses, this is easier said than done. Many businesses make the same mistakes when starting a marketing plan that hinders their strategy from the beginning. A marketing plan serves as the backbone of a company. It gives […]

Can you briefly explain how commercial printing works? In today’s world, marketing is essential for any brand’s success. However, you can only market effectively if you’ve got high-quality materials. While printmaking focused on text and images, it has since exploded into hundreds of different formats. From books and magazines to adverts and comics, printmaking not […]

Many entrepreneurs today know the importance of SEO in promoting their brand and reaching the top of search engine results pages. But, handling SEO tasks is obviously easier said than done. It’s a challenge even for in-house marketing teams and one that many try to avoid altogether! This opens up an opportunity for you! Have you […]

Are you looking to expand your business outside of your country? If yes, then you need to learn everything you can about managing international business growth. To be successful in international business, you need to know how to properly run a business at a higher scale. You also need to learn how to adapt to […]

Every business owner knows the importance of good company culture. A thriving team means quality employees, productivity, high standards, and less employee turnover. So how exactly does one cultivate a positive company culture? The answer goes way beyond a bubbly welcome from the receptionist or planters full of colorful flowers on the corporate balcony. Strong […]

Keeping up with the latest digital marketing trends can feel downright impossible. Odds are, that’s why up to 50% of small business owners have no marketing strategy whatsoever. If you thought to yourself, ‘No marketing plan? That sounds like a death knell,’ you’d be correct. No matter what you know about digital marketing, it’s crucial […]

If you want people to be able to find your company’s website with ease, you’re going to need to create a big collection of backlinks. Backlinks are links to your site that appear on other sites. They’re some of the most important Google ranking factors. Fortunately, there are lots of different link-building tools out there […]

On average, there are about 63,000 Google searches every second of the day. When your business relies on search traffic, it can feel impossible to compete with that volume. This is why your marketing efforts need to include research on the best keywords to use when developing your SEO content.  This starts by understanding the different types of […]

Are you spending at least 7% of the revenue that your small business brings in every year on marketing? If you aren’t, you should aim to change that immediately. You’ll need to spend that much money on marketing your business regularly. And beyond just doing that, you’ll also need to make sure you’re coming up with the […]

America is in business! Literally. Almost eight million businesses have operations inside the United States.  This makes it very difficult for your business to stand out. You have to take thorough measures so people know about your business right now. The first measure you can take is to familiarize yourself with the best ways to […]