Category: Business & Marketing

On average, there are about 63,000 Google searches every second of the day. When your business relies on search traffic, it can feel impossible to compete with that volume. This is why your marketing efforts need to include research on the best keywords to use when developing your SEO content.  This starts by understanding the different types of […]

Are you spending at least 7% of the revenue that your small business brings in every year on marketing? If you aren’t, you should aim to change that immediately. You’ll need to spend that much money on marketing your business regularly. And beyond just doing that, you’ll also need to make sure you’re coming up with the […]

America is in business! Literally. Almost eight million businesses have operations inside the United States.  This makes it very difficult for your business to stand out. You have to take thorough measures so people know about your business right now. The first measure you can take is to familiarize yourself with the best ways to […]

Did you know that the average human attention span decreased from 12 seconds in 2000 to eight seconds today? How difficult could it be for content creators to capture attention? There’s so much content being created every minute. To be taken seriously and make sure you’re reaching as many potential customers as you can, you’re going […]

The Employee Retention Credit was a payroll tax credit that was included as part of the CARES Act. The goal of the ERC was to help businesses keep employees on the payroll during the coronavirus pandemic.  If you run a small business, there are several things that you need to know about this credit before you pay […]

Brand recognition is key to driving sales. If customers know your name and trust your brand, they’re more likely to go with your business. That’s why a brand strategy logo design that stands out, is so important. It makes your company different from the crowd and gives you an edge on the competition. But what […]

With 576,000 brand new websites going live daily, competition for web traffic has never been stiffer. It’s the reason many websites get lost in the vast sea of the internet.  The fact is most websites never get noticed. Only about 9% of online content ever gets any traffic from Google. And only about 4.5 percent […]

In the digital age, it seems like everybody has an online presence. However, this isn’t quite true.  For example, roughly one-third of American small businesses still don’t have websites. Others may have websites, but they’re outdated and behind on trends. Let’s face it, building a company website can be challenging. Many people don’t have the […]

According to a study by Moz, the number of backlinks a site has is one of the most important ranking factors for Google. A backlink generator is a tool that helps you create backlinks for your website. There are many different types of backlink generators available, and they all work a little differently. Some allow […]

If you clicked on this article, you probably already know the definition of SEO, but are you an SEO wizard? Probably not.  Learning the intricacies and nuances of best SEO practices takes more than stuffing a load of keywords into a blog post and calling it a day. That’s why so many people are making […]