Keeping up with the latest digital marketing trends can feel downright impossible. Odds are, that’s why up to 50% of small business owners have no marketing strategy whatsoever.
If you thought to yourself, ‘No marketing plan? That sounds like a death knell,’ you’d be correct.
No matter what you know about digital marketing, it’s crucial to have a viable and effective strategy in place. But don’t let a lack of knowledge keep you from achieving business growth.
Below, we’ll talk about three things that today’s digital marketing trends can teach you about the evolution of business. Make sure to keep reading, so you can stay ahead of the competition.
1. Traffic Shouldn’t be Your Priority
That header might sound counter-intuitive, but think about it for a moment: What happens when you feel like a business is pandering or using under-handed tactics to draw attention? If you’re like most people, you’re not going to give that company another second of your time.
You’re not alone! 96% of consumers say they don’t trust advertising because it comes off as sleazy.
That means that you can’t rely on the same marketing tactics you used to. Instead, your aim is to entertain and inform, not sell.
Again, this might seem a little strange, but providing your audience with information leads to trust. That trust then leads to increased traffic, brand loyalty, and yes, higher sales.
So aim to earn your customers’ trust first. The rest will flow.
2. Knowledge is Power
Truth be told, lack of expertise isn’t much of an excuse to ignore marketing trends anymore. In the age of Google, anyone can learn the ins-and-outs of SEO management and digital marketing.
If you’re not sure where to start, we suggest checking out a podcast that specifically tailors to digital marketers. You’ll learn a lot, and podcasts are perfect for listening to while you complete other tasks.
To find out what to listen to first, check out this list of the best SEO podcasts.
3. Technology is Your Best Friend
Yes, the world of digital marketing is bigger than it’s ever been. But that means there are also more opportunities and tools than before!
There’s no better example of this than the sheer abundance of technological advances we’ve seen in the last few years.
For example, did you know that you can now incorporate AI into your content generation strategy? AI can help your team come up with topics, keywords, and even headers that are optimized for SEO.
There is also an absolute abundance of analytics tools to show you how you’re performing.
Finally, consider investing in a service like Hootsuite that allows you to manage your social platforms from a single dashboard.
All the tools listed above can help you better understand what needs improvement, and how you can better reach your audience.
These Digital Marketing Trends Should Guide Your Business
These digital marketing trends can be summed up in two words: ‘Audience intent’ and ‘technology’. Keep in mind that it’s not an either-or situation. You’ll need to make use of every available tool to succeed, but it’s worth the effort!
For more tips on growing your business, make sure to check out the rest of our business blog.