Business & Marketing

A Basic Guide to Starting an SEO Business

Many entrepreneurs today know the importance of SEO in promoting their brand and reaching the top of search engine results pages.

But, handling SEO tasks is obviously easier said than done. It’s a challenge even for in-house marketing teams and one that many try to avoid altogether!

This opens up an opportunity for you! Have you ever considered starting an SEO business? It’s quite a challenge but it gives you the chance to offer a crucial service to entrepreneurs.

Here’s what you need to know about starting SEO companies.

Register Your Business

Your first step should be to register your business. Even if you’re a freelancer, you’ll gain more credibility with a registered company.

Your clients will want to deal with a business rather than a sole proprietor. They’ll want to see a business ID number, business address, and contact information.

Once you register your business, you can also list it on various search engines. You can use services such as Google My Business to promote your SEO agency via Google and other popular search engines.

Selling the Benefits of SEO

While many entrepreneurs know the benefits of SEO, there are several that don’t take it as seriously as they should.

Your first challenge as an SEO business is to promote the benefits of SEO to current and aspiring entrepreneurs. You’ll have to convince small startups as well as burgeoning mid-size and large companies why SEO matters.

You can look at this SEO sales pitch to get an idea of how to promote the benefits of SEO.

Focus on One Specialization

While there are many types of SEO that you can offer your customers, you want to start small at first.

Focus on one specialization that you can understand easily. This can be doing keyword research, writing blog posts, or promoting your client’s companies using local SEO.

Once you find success with one specialization, you can start offering other types of SEO services. You want to ensure that you’re able to monetize your specialization before trying to offer too many options.

Create a Landing Page

While you might get tempted to create a full-fledged website, you should start with creating a landing page.

This is the simplest type of website you can set up. With one page, you can explain what SEO services you offer. You can then share your contact information for potential clients to reach out to you.

Once your business grows, then you can consider creating a more complex website.

That’s How to Go About Starting an SEO Business

Now you know the rules for starting an SEO business and how to start promoting your services.

The first step is to formally register a company. Once you’ve registered your business you can list it on popular search engines.

You want to learn how to promote the benefits of SEO. This will help you decide what SEO service to focus on at first. Once you’ve finished your research, you can create a landing page so that potential clients can contact you.

You can find more tips on entrepreneurship on our website.


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