Business & Marketing

How to Select an SEO Agency: Everything You Need to Know

If you’ve heard the phrase search engine optimization (SEO) thrown around, rest assured it’s far more than a mere buzzword. In fact, this is the most important type of marketing that businesses are investing in right now. 

Companies recently spent close to $80 billion on SEO services. To get the most out of your SEO, you’ll need the help of a skilled agency. 

But how can you choose the right agency? We’ve got tips that can help. 

Read below to learn how to select an SEO agency that can accomplish your marketing goals. 

Ask How They Can Bring You Fresh Traffic

For starters, find out exactly how the SEO professional intends to deliver results. In the SEO world, these results are measured in cold, hard traffic. 

A skillful SEO agency should be able to clearly illustrate before and after results from other clients, in addition to letting you know the results they can deliver for you. 

They’ll let you know the potential traffic you’re currently leaving on the table and how they can fill in the gaps. Also ask them about crawl budgets, if you’re not optimizing your crawl budget, you’re missing out on traffic.

Gauge Their Experience and Ability to Explain How SEO Works

It’s important to find an SEO company that is battle-tested. Find out how long they’ve been providing these services, and whether they specialize in both global and local SEO. 

A consultation is a perfect way to get all your questions answered. They should have no problem explaining SEO terms, breaking down strategy, and answering any questions that you have. 

Make Analytics and Research a Priority

SEO professionals today need to use analytics to achieve results. Some Key Performance Indicators (KPIs) that an agency will use include keyword rankings, Click-through rate (CTR), organic traffic, leads, Domain Authority (DA), and Page Authority (PA). 

They will software that will provide up-to-date information on these and other KPIs, and can also keep you in the loop.

Make certain that any agency you work with prioritizes these sorts of measures so that you can gain traction on the most important keywords and beat out your competition. 

Check Reviews and Compare Prices

Make certain that an SEO agency has a sound reputation. The main way to know this is by learning what their customers have said about them. 

Reading online reviews will help you with this. Pay attention to customers that say they’ve gotten their money’s worth from the services. 

Comparing agency fees will also help you feel confident when outsourcing for SEO services. This is an ongoing investment, so make certain that you’re getting a good deal. 

Select an SEO Agency That Can Deliver Results

Always weigh your SEO agency options when you’d like to get results. When you select an SEO agency that is the best at what they offer, your brand will grow and you’ll appreciate the sales and revenue that come with the territory. 

Start with the tips above and reach out to an agency that will take your business to the next level. 

Check out our other posts when you need help with your marketing strategies. 


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