Category: Business & Marketing

Tiktok is one of the fastest-growing social media platforms as seen when it cracked the 2 billion downloads mark in 2020. The user base trends young with better than half of all US accounts in the 30 and under crowd. This surge in popularity with a highly desirable market segment makes it an obvious choice […]

Ever wondered “what does a CPA do?” Or how their services can help you out? Whether private or commercial, CPAs take on lots of roles.  CPA stands for Certified Public Accountant, and their main claim-to-fame is tax preparation and bookkeeping. But, what do they do outside of tax season?  Though being a CPA sounds like […]

Not having a large enough cash flow can lead to a quick death of a business for entrepreneurs. Thankfully, there are multiple ways to secure financing, including AR financing to keep your business operating smoothly.  AR financing, also known as accounts receivable financing, allows you to receive external funding by using your unpaid accounts receivable […]

In a Glassdoor survey of 1000+ individuals, 58% of job seekers said that clear and regular communication was an important part of their job application experience. Additionally, 53% of job seekers valued clear expectations during the application and, presumably, interview stages. So, what kinds of hiring tips can you learn from job applicants? To find […]

Starting and running a business is a big step.  It takes imagination, a vision, and healthy doses of grit and determination. Of course, those are the more intangible aspects of what’s needed to get a business going in today’s uncertain times.  But it also takes legal documentation. That’s the dull, unromantic side of having a […]

If you are the owner of a hotel, you know your occupancy rate can make or break your business. With a high occupancy rate, your hotel will become a thriving success, however, with a low occupancy rate, your hotel will lose money and become another failure statistic.  For this reason, boosting your hotel occupancy is […]

Are you a business owner looking to attract more customers to your website? Are you looking to grow your online marketing but don’t know where to start? The more traffic you can bring to your website the more potential customers you have. If you’re wondering how to get website traffic, then keep reading. Learn what […]

All businesses have one key ingredient: an entrepreneur with the right combination of determination and hard work to make their dreams a reality. Often, people try to dissuade others from becoming entrepreneurs. After all, starting a business comprises taking a huge risk with your finances. An incorrectly started business could end in financial hardship and […]

The average small business and best roughly 1% of its revenues into marketing and advertising. While advertising is essential to the success of most if not all businesses, not all advertising is created equal. Are you wondering what the best strategies are for successful branding according to current advertising trends? If so, read on to […]

Are you eager to get your new website up as soon as possible? That’s great, but don’t forget that you need your site to look good too. Studies show that 75% of people judge a website based on its aesthetics. If you don’t put effort into design, you’re going to lose potential customers. Of course, […]