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Inbound Marketing and SEO: Are They Better than Outbound Marketing?

Content is three times better at generating leads than outbound marketing strategies. In fact, over 70% of businesses say content marketing increases leads. Over 90% of businesses report content is a valuable business asset, too.  Meanwhile, 28% of marketers are reducing their traditional marketing budget in favor of digital marketing strategies like SEO. With inbound marketing and SEO, […]

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Are Prerolls Worth Paying For?

In 2020, the number of people purchasing prerolls increased by a whopping 50%. If there’s anything we know about the average customer, it’s that convenience outweighs most other considerations, and CBD and cannabis consumers are no exception. The question is, how can shop owners incorporate prerolls into their business model? Should you purchase prerolls or […]

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