What Are the Business Benefits of Starting a New Company Blog?
According to a study by the Content Marketing Institute, businesses that blog receive 67% more leads per month than those that don’t. That’s because blogging is one of the most effective ways to generate traffic and leads.
But many businesses still don’t blog, either because they don’t know how or think it’s too time-consuming. We’ll show you the benefits of starting a new company blog in this post so you can see how it can help your business grow.
The primary goal of any website owner is to generate traffic.
How does that happen? There are various ways, such as Search Engine Optimization, Google Adwords, or Social Media. But one of the most effective and least expensive ways to generate traffic is through a content marketing campaign.
Content marketing is creating and sharing valuable free content to attract and convert prospects into customers and customers into repeat buyers. The type of content you create depends on your audience and what they’re interested in.
For example, do you sell software that helps businesses track their inventory? You could write a blog post about “The Top Five Inventory Tracking Software for Small Businesses.”
When you publish content on your website, Google will index it. Indexing means that people searching for information related to that topic will find your post.
The more killer content you have on your website, the higher Google will rank you in the search results, which means more traffic for you.
But it’s not just about generating traffic; it’s about generating leads. The more traffic you have, the more leads you’ll generate.
Click here for more tips on how to grow blog traffic.
Get Discovered on Social Media
Another benefit of starting a new company blog is that it can help you with your social media marketing.
When you share your blog posts on social media, it increases the chances that people will discover your business. And the more people who discover your business, the more likely it is that they’ll become customers or clients.
Plus, when you have new content to share, it gives you something new to post about on social media. This can help you break through the noise and reach more people with your innovative marketing efforts.
Instead of creating new content for social media, your blog will provide a steady stream of new content that you can share. As a result, you’ll kill two birds with one stone: you’ll generate traffic and leads and get more social media followers.
Convert Traffic to Leads
A lead is someone interested in your product or service. That person may not be ready to buy yet, but they’re interested in learning more about what you have to offer.
If you don’t have a way to capture leads, then all the traffic in the world won’t do you any good.
But if you have a blog, you can capture leads by adding forms and call-to-actions (CTAs) to your posts. For example, you could add a CTA at the end of your post that says, “Sign up for our newsletter to get more tips like this.”
Or you could add a form to your post that allows people to request more information about your product or service.
Adding forms and CTAs to your blog posts is a great way to convert traffic into leads. And the more leads you have, the more opportunities you’ll have to sell your product or service.
Once you create a piece of content, it will continue to generate traffic and leads for months or even years. That’s because your content will continue to be indexed by Google as long as it’s live on your website.
The purpose of a blog is to answer your customers’ questions. And as long as those questions remain relevant, your blog posts will continue to generate traffic and leads.
Ultimately, you’ll establish authority and trust with your audience. And when people trust you, they’re more likely to join your sales funnel and become paying customers.
Helps With Link Building
Link building is the process of acquiring new inbound links to your website. In other words, it’s a way to get other websites to link to yours.
And there are two main benefits of link building:
- It helps you rank higher in Google search results
- It drives more traffic to your website
One of the best ways to build links is by starting a new company blog. That’s because when you publish new content, people will naturally want to link to it.
For example, let’s say you write a blog post about “The Top Five Inventory Tracking Software for Small Businesses.” Other websites that cover that topic will likely link to your post because it’s relevant and informative.
Over time, as you publish new content, you’ll acquire more and more links. And as you acquire more links, your website will become more popular with Google and other search engines. More links will result in higher search engine rankings and more traffic.
Channel for Press Releases
A press release is a great way to generate publicity for your business. But if you don’t have a website, it can be difficult to distribute your press release.
However, if you have a new business blog, you can post your press release on your website. And once it’s live, anyone can access it by visiting your website.
This gives you more control over how your press release is distributed, but it also gives you a way to track how many people are reading it. You can then use that information to gauge the effectiveness of your press release and make changes accordingly.
Enjoy the Benefits of New Company Blog
Starting a new company blog is a great way to improve your marketing efforts. It can help you generate traffic, leads, and sales. And it can also help you build links and distribute press releases.
If you’re not already blogging, now is the time to start. Your business will thank you for it.
Looking for more great tips? Check out our other blog articles!