On average, internet users spend a whopping 6 hours and 43 minutes browsing the web every single day. Considering that there are over two billion websites to choose from, yours must stand out from the crowd.
What makes a good website?
Are there pitfalls that you can avoid?
Designing cannabis websites can be particularly tricky, given the stigma still surrounding the industry. But if you would like to discover five simple tips that will help you create an incredible cannabis website, just keep reading!
1. Be Professional and Responsible
When designing cannabis websites, it can be tempting to lean into stereotypes. But before you plaster your pages with Scooby-Doo references or pictures of Seth Rogen or Snoop Dogg, you must remember two things.
First, customers, clients, and investors will still expect professionalism. If the website seems poorly designed or unreliable, nobody will feel safe purchasing from it.
Second, selling cannabis online (or any cannabis-related product or service) comes with responsibility. You are representing an industry that is already drowning in stigma. You don’t want to supply ammunition to those looking for an excuse to retract legalization.
This professionalism extends to your logo. Don’t feel that you have to include a marijuana plant or a joint!
2. Search Engine Optimization (SEO)
Website content is all about SEO—the digital marketing strategy for ranking a website higher on search engine results to increase accessibility. But when a website becomes too focused on SEO, it can feel unnatural.
There’s a Goldilocks zone between making your website rank high on search engines and making it appealing to readers. Don’t neglect the latter in favor of the former. After all, Google receives 3.5 billion queries a day, so you’ll need other routes to your website anyway.
3. Simple but Stylish
You want your website to feel inviting and easy to read. The first step is to avoid any clutter. Rather than packing your pages full of images, menus, links, videos, and whatever else, try making use of the white space.
Another tip is to make use of the website’s colors by keeping the palette simple. Super bright colors can be distracting and can even feel a tad aggressive. Using contrasting colors is a great way to make your text stand out from the rest of the website.
Lastly, when designing business websites, make sure you choose a font that is easy to read. Don’t be afraid to go for Calibri or Times New Roman. Readability is more important than appearing whacky and different.
4. Mobile Friendliness
The average U.S. adult will spend 4 hours and 1 minute on mobile internet every single day! Therefore, a mobile-friendly website is essential!
Designing cannabis websites is all about improving accessibility. If a potential customer can’t access your website on their cell phone, then they may decide to go elsewhere.
5. High-Quality Media
Whether we’re talking about product images, website banners, or videos, all of your media has to be high quality. Customers will be instantly put off by blurry photos or images with the wrong dimensions.
When you’re designing cannabis websites, try to make use of marketing tips. Even small adjustments can make all the difference. If doing it yourself proves too challenging, you could always make use of a web design service.
Ready to Start Designing Cannabis Websites?
Hopefully, you enjoyed these tips on designing cannabis websites. Selling cannabis online can be tricky, but with the right website, it will be a lot easier.
Leave a comment below to share your thoughts, or head back to the homepage to discover more tips for creating the perfect website!