The Ultimate Guide to Brand Identity Development
In the 21st century, great business isn’t just about great products. The information age of the internet and social media has made brand identity development just as important as the development of a great product or marketing plan.
But how exactly does brand development work? How do you incorporate it with other kinds of business development? How can you develop a wonderful brand identity.
This article will walk you through everything you need to know about this vital form of business growth.
Get the Image In Line
We live in a visual culture. Almost all of the significant events, art, and information we receive in our age come to us visually. This means that business needs to get their image straight if they want to succeed in the 21st century.
Start with your in-person store and/or your website. This is the first thing your customers will encounter and will influence their whole brand experience. Speaking of which, keep the word experience in mind — you’re going to want to create a full experience for your customer, not just a brand.
Next, focus on your advertising materials. If what brings your customer into your shop/website has the same aesthetic as the shop/website itself, your customer will recognize that you have a full, put-together brand — which they’ll appreciate.
Next, focus on the packaging. You often can’t control what your product looks like itself. Function sometimes needs to come over flashiness. However, you can almost control the package that your product comes in.
Turn Customers Into Fans
The marketing culture of the 21st century is more akin to the small-town mentality of the days of yore than the supermarket mentality of the previous century. People want to feel like they know their favorite business. If you want to succeed, you’re going to need to communicate with your customers, not just sell to them.
Offer rewards to frequent customers, re-market to old favorites, and get to know your customers by name if you want to show those customers that you truly care.
You can also open up a referral program — where customers who refer a friend get some sort of discount. Word of mouth is still the best form of advertising out there. The trusted recommendation of a friend is better than any commercial you can pay for.
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Brand Identity Development
As you can clearly see, brand identity development is just as important in the 21st century as having a great product. People want to feel as though they’re dealing with people, and so you’re going to need to develop a brand and product that feels like a person.
Follow the above tips and you’re far more likely to create a wonderful brand.
If you want more information like this, check out our other business and marketing blog posts!