Gone are the days of people reaching for directory books and flicking through pages to find products or services they need. If you are a small business, it pays to have a website that looks professional and provides a means for customers to find you.

The problem is, that there are various types of websites to choose from. How do you know which type will suit your business needs best? 

Well, in this quick guide, let’s take a look at various kinds of websites that can serve different purposes for business. By the end of reading this, you should know what kind of website you need to help your business grow.

Here are the different types of websites:

E-Commerce Websites

Do you sell products? Even if you are a small business that does, it’s a good idea to invest in a small business website with e-commerce capabilities. 

When designing an e-commerce website, your primary goal should be to lure visitors into buying your products. You can do this with well-crafted copy, beautiful imagery, and a consistent theme running through your website.

It’s also worth looking into getting a blog for this sort of site. If you write reviews and product guides about the things you sell, you may be able to draw in more visitors and buyers.

Websites for Brands

If you want to establish a strong brand image, it’s crucial that you have a website that shows off what your brand is all about. The idea is, that anyone interested in your brand has a way of finding out more.

With most brand sites, there is an emphasis on a stunning and unique design that captures the essence of a given brand. The site should be informative and send a clear message saying what your brand represents.

Lead Generation Websites

For anyone who has a primary goal of getting more sales, then a lead generation website should be a go-to option. Building a website for lead generation can involve creating sales funnels or other ways to engage deeper with potential customers.

Often, a company will draw in potential customers to landing pages, rather than their home page. A landing page will tend to have some sort of call to action for the user to engage with. It might be to book an appointment, get a quote, or sign up for something.

Publishing Websites

If your business is all about words and information, then you should look into getting a publishing website. It’s typical for sites like these to generate revenue through advertising and things like affiliate marketing links.

The best websites for publishers allow for multiple sections where the blog or news outlet can display multiple articles on one page. This way, the user can scan through articles with ease until they find something they want to read. 

Many publishing sites are made using WordPress. Check out this page if you want to learn more.

There Are Many Types of Websites

We’ve touched upon a few of the more common types of websites in this post. More often than not, you will come across one of these types in your internet searches. Although, there are many more types that you can look into if these don’t quite fit the bill in terms of your business needs.

For more articles like this, head over to our main blog. 

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Nick Jones

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