Business & Marketing

The Brief and Only Law Firm Marketing Guide You’ll Ever Need

The only thing more satisfying than doing what you love for a living is being your own boss in the process. 

Right now, 10% of the workforce is self-employed. A bar-certified attorney with some business savvy can achieve this dream as well. 

Entrepreneurship is a labor of love, but it is also the most rewarding. If you’ve been working at a firm for some years and want to set out on your own, you’ll need some rock-solid marketing strategies to grow your new legal practice. 

So which marketing strategies should you be aware of? We’re happy to explain. 

Your success with law firm marketing begins with the tips below. 

Start a Blog for Your Legal Practice

As a legal practitioner, you need to speak as an authority with every piece of marketing that you put together. Having a blog is one of the best ways to make this happen. 

A blog is particularly helpful with divorce attorney marketing since someone considering divorce is likely to do a deep dive of information to help them through this process. 

You’ll be able to attract search engine traffic by using keywords in your blog and providing quality content that people will want to keep coming back to.

Running a consistent blog will grow your web presence and help you to bring in fresh traffic regularly. 

Put Together Video Marketing Strategies That Work

You need to have a solid multimedia presence if you’re hoping to have success in this day and age. People love video content, so you should make this a cornerstone of your marketing strategy. 

Getting the most out of your YouTube marketing strategies can help you reach a larger audience of people. Create a publishing schedule that will help you put out videos that inform people and let them know all about the legal services that you offer. 

YouTube is the second most popular search engine, so using it can help a small business owner bridge the gap and gain new followers, viewers, and customers. 

Master Social Media Strategies for Your New Law Firm

Business ownership today also requires you to have a strong social media presence. 

Lawyers today need to have a strong grasp of outlets like Facebook, Twitter, LinkedIn, and others. You’ll need to learn how to engage with followers and forge new potential relationships.  

Working a consistent social media marketing strategy will help you stay on peoples’ radar and control your message. 

Work on Link Building and Other Tenets of Search Engine Optimization (SEO)

Finally, it’s important to recognize that search engine optimization (SEO) is the most critical type of marketing that you can do. Some important facets of SEO that you can use for leverage include stellar content, highly ranked keywords, quality links, and solid multimedia. 

Putting together these strategies will help you grow your Domain Authority (DA) and Page Authority (PA), in addition to getting ranked for the top keywords in your industry and geographical area. 

Put Together a Plan for Your Law Firm Marketing

The tips in this article will help you out when you’re looking into winning law firm marketing strategies. Start working your marketing efforts so that you can stand apart from your competitors. 

Start your marketing journey with the tips above, and check out more of our articles to steer you in the right direction. 


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