Business & Marketing

How to Have an Awesome Social Media Presence

About 48% of people use social media. 

While some use it simply to keep in touch with their friends and family, many use it as a way to promote their business and as a source of income.

Would you like to better your social media presence? The key is knowing how to engage your audience.

If you want to hear some tips that will help you to provide quality content to your audience and help you to be consistent along the way, then continue reading this brief guide.

Be Authentic

The best way to consistently provide quality material is by being authentic in all that you do on social media.

If you focus on authenticity, posting ideas will come naturally to you, and people will want to engage with your posts by commenting, liking, and messaging.

Some ways that people have grown their following while keeping this in mind are:

  • Showcasing flaws
  • Going live often
  • Showing their morning routine
  • Posting unedited photos

The more authentic you are, the better chance you have of steady growth as well because people don’t like to see the same old things when they’re scrolling anymore.

Post Videos

Many social media platforms are prioritizing videos like never before! For example, Instagram has several different ways that you can post and edit videos of different lengths.

Videos often see even greater engagement than photos. So if you’re nervous about branching into video and feel like you won’t get Instagram views as easily as with photos, you can pay for views to start off with.

If people see that many others have viewed your video, they’re more likely to be curious and hit the play button as well!

Host Giveaways

When trying to learn social media marketing techniques, you will no doubt hear much about how hosting giveaways can help you grow.

It’s not uncommon to see significant influencers and well-known brands hosting giveaways because they know that they work! One small giveaway can help you gain many more followers and have your account visible to more people than ever before.

Some fun giveaway ideas are:

  • Giving away your favorite product
  • Giving out a gift card
  • Collaborating with other accounts
  • Giving away a package full of small goodies

Another perk of giveaways is that they show your followers that you care about them and want to give back because of their support. This can go a long way in people staying loyal to you.

Build a Solid Social Media Presence

If you don’t have a strong social media presence, your accounts will never grow. That’s why this brief article walked you through a few ways that you can create a presence that keeps current followers around and encourages new ones to hit the follow button.

If you follow the tips found here, your social media should be in a much better place than it was before!

Did you enjoy reading this article? If so, please check out the rest of our site for more interesting reads about business and marketing.


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