Category: Business & Marketing

Did you know about 4.95 billion use the internet worldwide in 2022? So, how can your business get in front of these people? Digital marketing could be the answer. With the right strategy, you can blast your brand to all corners of the internet. All you need is to know what different types of digital marketing […]

When you’re an entrepreneur, branding is everything. From the unique graphic design of your logo to the way you market your business, your brand lays the foundation for your company. But what happens when you’re starting, and you don’t have a brand to speak of? How can you build a brand from scratch without having […]

Forecasters expect the global apparel industry to reach a value of $605.4 billion by the end of 2022. Despite a downturn during 2022 when shoppers cut down on luxuries, the sector is back on track, with a CAGR of 8.6%. If you’re getting started in the apparel industry, getting your clothing brand to stand out […]

As a business owner, you can do everything right yet still fail. For example, you may have the best product or offer the best service, but if you don’t price it right, you will never sell anything. Businesses use transfer pricing to help evaluate their strategies and come up with an excellent price that they […]

Did you know that there are over 600,000 new businesses across the United States each year? However, many of these companies fail within the first few years. One of the most important responsibilities that business owners have is optimizing the way they are customers can pay for their products or services. This is especially true […]

Getting a business insurance plan is one of the most important things to do when starting a business. Without insurance, your business has a significant chance of being hurt if something goes wrong. You’ve worked hard on your business, and the last thing you want is for it to fail because you don’t have the […]

When it comes to business in 2022, exposure, traffic, and lead generation are everything. You need to drive more people towards your services, and you need to do this via advertising. Google owns over 70% of the ad market share, so going with Google Ads is a no-brainer. The problem is this can feel overwhelming […]

About 85% of consumers use the internet to search for local businesses. With pay-per-click (PPC) advertising, you can reach those customers and increase awareness by 80%. Paid advertising has a 200% return rate, with traffic yielding 50% more conversions than organic ads.  It can take time (and money) to develop an effective PPC strategy, though. […]

Did you know that more than 60% of advertisers choose to invest in a digital marketing agency to do the job? You might wonder what an agency can do for you, especially if you’re on a budget. How much can you trust a professional marketing agency to manage your business? Well, we’ve already taken the […]