What Makes a Good Apparel Brand? 5 Tips and Tricks
Forecasters expect the global apparel industry to reach a value of $605.4 billion by the end of 2022. Despite a downturn during 2022 when shoppers cut down on luxuries, the sector is back on track, with a CAGR of 8.6%.
If you’re getting started in the apparel industry, getting your clothing brand to stand out in this market is no easy task, but there are ways to get ahead.
Here’s how you can help your apparel brand stand out in this competitive environment.
1. Know Your Customers
No clothing manufacturer can create fashions that suit everyone, especially in such a vast industry. Wooing your target market impacts everything you do as a clothing supplier.
If you’re creating clothing for the teenage market, make sure your designs, advertisements, and packaging appeal to this audience.
In such a diverse market, you can narrow down your target market even further, to target teenagers who enjoy sports, music, or outdoor activities. The more specific, the better.
Once you’ve found your niche, find out everything about them, to help you create a unique selling point for your apparel.
2. Embrace Multiple Sales Channels
Nowadays, online shopping has taken off in leaps and bounds, but that doesn’t mean your customers don’t shop in-store. Many modern-day shoppers begin their search for fashion online, but they prefer to buy clothing once they’ve got a feel for the fabric and fit.
Making your products available to both online and in-person shoppers helps cast your net wider and increases your brand awareness exponentially.
3. Show Off Your Apparel Brand To Best Effect
Both online and in-store, display your apparel so that it’s easy for customers to visualize themselves wearing it and get a good look at the item from all angles.
For instance, if you manufacture caps, they’re always going to look better on a hat rack display, rather than packed flat. Showing off your clothing in a way that gives it shape is the only way to do it justice.
4. Create Positive Associations
Sustainability and social awareness are major parts of clothing brand creation campaigns. Nowadays, consumers are extremely conscious of the bigger issues and prefer to support brands with an ethical outlook.
Your customers want to know where your materials come from and whether you’ve ensured their origins are sustainable and socially acceptable. The fashion industry has received a lot of criticism for wastage and unfair labor practices in the past.
Keep these sensitive issues in mind if you want to grow your brand.
5. Deliver on Your Promises
When you manufacture and sell clothing, your offering must live up to customers’ expectations. Never falter when it comes to quality.
All the marketing in the world won’t get you ahead if you don’t conduct regular quality checks on your products.
Stand Out in the Crowd
It takes more than creativity and a keen eye for fashion to build your apparel brand. If you truly stand out, you need to prove to your target market that you’re offering something fresh and sustainable, that’s easy to get their hands on.
Would you like some more marketing pointers? Browse my website for a selection of easy-to-implement ideas.