Business & Marketing

5 Tips for Boosting Your Social Media Image on Instagram

Are you looking to build your social media image on Instagram? 

Instagram serves as an important platform for many different companies. With 1 billion users, it comprises one of the largest social media networks available. It also gives companies a fantastic way to connect with their audience through images.

Yet, Instagram remains competitive. With many accounts posting aesthetically-pleasing content, you need to put effort into growing your brand. But how do you boost your social media presence and compete with all the great accounts out there?

We’ll give you our top 5 tips below. Keep reading to learn more!

1. Partner with Influencers

Want to know one of the best ways to get new Instagram followers? Partner with popular influencers on the platform.

Influencers are people who post consistent content on social media sites and make money from sponsorships. Many do it either as a part-time job or a full-time career.

For sponsorships, they often feature products in their posts with information on how to buy them. This motivates their followers to purchase products.

In exchange for the sponsorship, you will need to pay the influencer money and send them some of your products to sample and advertise. Still, once they agree to work with you, they can shed a spotlight on your product.

Want to get started? Work with this beauty influencer.

2. Use Buzzfeed

Did you know that Buzzfeed allows people to post in their Community section? 

Many Instagram accounts gain followers by posting on Buzzfeed. Create a post that handles topics related to your company and embed your own Instagram posts. Buzzfeed also gives you the opportunity to add links to your social media profile.

This helps people gain attention for their accounts and build authority.

3. Develop Your Brand Personality

Standing out helps set you apart from the rest of your competition. So, you should develop a unique brand personality to display on Instagram.

Your Instagram personality should match the rest of your branding. If you are a cute, fun, and casual company, create a light-hearted and informal Instagram account. If you want to project a professional image, make the tone of your posts more serious.

4. Publish Content on a Regular Basis

To get noticed, you have to publish content on a consistent basis. Most Instagram business accounts make posts multiple times a day. This helps them break through the massive swaths of good content and reach some potential customers.

But not all times a day serve you well. The best days to post on Instagram are Wednesday at 11:00 a.m. and Friday from 10:00-11:00 a.m. If you want to post every day, make sure your content lands anywhere from 10:00 a.m.-3:00 p.m. CDT.

5. Engage with Others

Are there Instagram accounts you believe have a similar audience as yours?

Boost your social media image by interacting with their posts! When you like and comment on other people’s posts, you give their followers a chance to see your brand. You also might draw their attention to your company, increasing your chances for partnerships.

Ready to Boost Your Social Media Image on Instagram? 

Boosting your social media image on Instagram can get you more followers and even breathe life into your sales. How you go about it, though, is important.

By following the tips above, you will increase your chances of growing a successful Instagram presence. 

Want more marketing tips? Check out the rest of our articles today!


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