5 Key Benefits of Email Marketing for Businesses

January 8, 2022January 8, 2022 by Nick Jones

Are you looking for ways to enhance the loyalty your customers have with your brand? Do you want to find a way of communicating with your prospects/clients regularly? If so, then you need to learn all that you can about email marketing.

Doing so can benefit your business in several ways. It can increase the engagement of your target market, establish your brand as an industry leader, and—of course—drive sales for your business as well.

See below for an in-depth guide on the many benefits of email marketing. If you’re growing a business, you simply have to apply it to your marketing strategy.

1. Build Your Brand Credibility

Think about the types of brands that you purchase products from. What does it really take for a brand to convince you to purchase their tangible or intangible goods? They’ve gained your trust.

How did they gain your trust? By establishing themselves as the leader of their industry in your eyes.

For example, let’s say that you sell online marketing courses. Before a client purchases one of your online courses, they must have two questions answered:

Who are you and why are you important?
Why should they purchase the product(s) that you sell?

Thankfully, there’s a way to expedite this process; a way for you to connect with your prospects and tell them all that you need to know about your brand: email marketing.

Through email marketing, there are several different ways you can establish yourself as a knowledgeable, trustworthy person/company. You can send email campaigns such as weekly newsletters, customer testimonials, quotes of the day, exclusive long-form content that you hold back for subscribers, and more.

All you have to do is focus on one thing: solving their biggest pain points. The moment you do that, they’ll be convinced that you’re the answer they’ve been longing for.

2. Increase Revenue

Say no more, right? If there’s a way you can boost engagement and drive sales for your business, then you’re all ears. Well, look no further!

One of the biggest benefits of email marketing is the chance to streamline a sales funnel. You can shorten the process and make it easier than ever for your clients to purchase.

As important as it is to pop up at the top of Google’s search results, it can only offer a tiny chance that the searcher will purchase a product from you right then and there. It would require them to read your article, click on new pages, and find the product page to purchase it.

However—with email marketing—you can shorten that process to 2 or 3 clicks. By attaching a link in your email to the purchasing page, you’ll be able to capitalize on a client’s impulse to buy.

Even if your products/services aren’t the types of goods that a client would purchase within a few clicks (such as industrial equipment, cars, roof installations, etc.), you can still shorten the customer journey.

Use email campaigns to inform your target buyer of the value your company brings to the table. It will fan the flames and convince them to purchase from you.

3. Book High-Quality Meetings

Have you ever thought to yourself, “If only I could convince “Company X” to schedule a meeting with me, then I could convince them to buy”? As every small business knows, getting your foot in the door can be the hardest part.

Let email marketing be the Robin to your company’s Batman. It can help you generate high-quality meetings at a pace you previously thought to be impossible.

Email marketing offers something that cold calling often cannot: it can get you through to the decision-maker quicker. That means booking meetings with the person that can champion your products to its organization.

If you’re interested in using email marketing to book high-quality meetings, then be sure to team up with SalesHive right away. The faster you do, the faster you book those face-to-face meetings.

4. Makes Your Brand More Personable

Don’t you wish you had a way to hang out with your customers more? They do too. But in this ever-growing digital age, it’s getting harder for your to rise above the noise.

Fortunately, email marketing can help you break the mold of common marketing tips. You can create personalized emails that show off the beauty of your business: the people behind it.

For example, use email marketing to tell your brand’s story. It will resonate with your clients and help them build loyalty to your business.

5. It’s Here to Stay

As the Vine stars of old once found out, digital platforms have a shelf life. No matter how prevalent they are today, they will eventually fall—just look at Myspace’s fall from grace.

Imagine centering your entire marketing strategy on a social media platform that disappears overnight. You’d have to start from scratch without any way to retrieve their contact information.

Email marketing is here to stay, folks. Once you convince a prospect or customer to subscribe to you, you have a valuable touchpoint for the long haul. It guarantees a relationship you can grow and nurture for years to come.