The average person needs to see your brand between five and seven times before they’ll remember it.
Of course, marketing your brand involves a lot more than slapping your company name on a business card. To win customers over, you have to know how to market yourself and the values your company represents.
Looking for some creative, out-of-the-box tips for promoting your brand? Here are five fresh ideas to promote your brand today.
1. Incorporate Storytelling
People don’t respond to dry data, facts, and statistics. If you want to make someone sit up and take notice, you need to engage them with a story.
As an example, compare these two statements:
- Talking on the phone while driving leads to over one million car crashes every year
- My daughter was killed on her way home from school because someone was texting while driving
Which statement packs a more powerful punch? Clearly, it’s the second one. It evokes an immediate emotional response, which is exactly what you need to do to promote your brand.
Science has proven that our brains are hard-wired to seek out, remember, and respond to stories. Successful companies tap into this fact by weaving compelling stories throughout their branding.
Start by creating a believable character in a setting familiar to your audience. Describe the problem your character faces and how your product can solve it. Finally, show how their life improved as a result.
2. Share Your Expertise
Whether you’re a carpenter, a yoga instructor, or a website designer, you have specialized knowledge of your niche. One of the best tips for promoting your brand lies in marketing yourself as an industry expert.
How can you do this?
One way is to add a blog to your business website. Share interesting facts and answer common questions you hear about your industry. Your goal is to build trust with your audience and earn a great reputation so you become the “go-to” source for their needs.
If you’re more of a talker than a writer, you could record YouTube videos or host a podcast. Interview industry experts, address common troubleshooting concerns, or share experiences from real-life customers who love your product. Once you’ve created your blogs or videos, be sure to share them on your website and social media channels.
Don’t forget the advertising power of old-fashioned printed materials too. Once you’ve created compelling content, get it out in the world on flyers, posters, brochures, or direct mail campaigns. Beautifully raised ink when printing for commercials will really make your message stand out.
3. Embrace Email Marketing
How would you like to earn $38 for every $1 you spend on advertising? That’s right: 3800% is the average return on investment for email marketing campaigns.
Think about all the email addresses you’ve collected from customers over the years. They’re not doing you (or your business) any good by just sitting there in their customer profile.
Sign up for an email marketing tool and reconnect with your past customers. Keep them in the loop as far as your new products, or share interesting industry news. Entice them to return with special “members only” offers or promotions.
Bonus: Remember all those amazing blogs and videos you created in the last step? Email marketing is the perfect place to share them since you already know the recipients are interested in your product.
4. Host a Fun Customer Contest
People love a little friendly competition, so why now think of a fun contest to get more people interested in your brand? Here are some ideas you could try:
- Guess the number of marbles in the jar
- A trivia contest or game night
- Free product giveaways
- Suggest a new product or service
- Free introductory memberships
- Photo caption contests
- Facebook surprise follower giveaways
- Daily raffles or random prizes
You could also offer incentives for people to like, share, or comment on your website and social media pages. Jump on Instagram, TikTok, Snapchat, and of course Facebook and see what your competitors are doing.
How can you engage your audience in a more creative and more compelling way?
5. Network Online & In-Person
Nothing beats old-fashioned word-of-mouth advertising and personal recommendations. Before people can become interested in your brand, though, they have to hear about it first.
LinkedIn is a great place to start to promote your brand and network with other professionals. Seek out and join Facebook groups that are relevant to your niche and introduce yourself to others in the industry.
Forge alliances on other social media platforms with brands that complement your own. Find creative ways to promote each other’s products across both audiences. For example, you can tag each other in posts and share each other’s products in a fun promotional video.
Another powerful way to grow your brand is to partner with an influencer in your niche. Influencers often have thousands or even millions of followers who enjoy their product recommendations and lifestyle advice. Seek out influencers in your niche and ask if they’re willing to promote your brand on their channel.
Of course, don’t forget about marketing yourself in person in your local community, too. Attend conferences and trade shows. Get involved in fundraisers or charity drives (or, better yet, host one yourself).
This will increase your exposure in your locale and attract new customers to your business.
Promote Your Brand & Grow Your Business
Even if you have an amazing product, knowing how to market your brand can be a real challenge. Use the marketing tips and tricks listed above to promote your brand for little (if any) costs.
Use storytelling as you share your expertise through email, social media, and other advertisements. Reward customer loyalty and have some fun with them, perhaps through a branded contest. Finally, seek out the right connections online, in the local community, and with popular influencers.
Now that you know how to promote your brand, what’s next? Our site has more great advice about business and marketing, so stay right here and keep browsing!