What Are the Common Types of Email Marketing?

November 7, 2021November 7, 2021 by Nick Jones

Have you considered email marketing to take your business to the next level?

Unless you’re a digital marketing expert, email marketing might seem daunting. However, once you break down the different types of email marketing, you can decide which strategy is the best for your business.

Read on to learn about the different types of email marketing.

1. Welcome Email Marketing Campaign

If you want to improve your email marketing campaign, you need to make initial contact with your clients and partners.

Welcome emails are a quick way to offer your customers a personal touch. A welcome email is not only an introduction but can also smooth the transition to an initial sales pitch.

During an introductory email, you don’t have to worry about putting together a sales pitch. Rather than introducing a product and services to your new clients and partners, you will focus on building a relationship in that first email.

2. Regular Email Newsletters

Although there are different kinds of email marketing strategies, email newsletters remain the foundation of marketing tools.

Because email newsletters are a broad marketing strategy, you need to decide what you want to achieve. For example, do you want to achieve more brand awareness?

If you send email newsletters to your clients weekly, they will look forward to receiving them to stay on top of the latest content.

Another reason to send email newsletters is to repurpose content. For example, if you published an article months ago that is still relevant and want to share it with new clients, this is the perfect opportunity to do it.

However, keep in mind that if your email newsletters have multiple calls-to-action, it can confuse your customers.

3. Dedicated Emails

Dedicated emails are great to measure key performance indicators. With dedicated emails, you can convey information on one offer or product.

For example, if you’re organizing a special event with a dedicated email, you can send all of the details to your customer. The main advantage of dedicated emails is that they contain one specific call to action.

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4. Lead Nurturing Emails

Lead nurturing emails are a series of emails that contain specific and purposeful content. Most companies only use lead nurturing emails when they have narrowed down and defined their buyer’s personas.

You can send lead nurturing emails to promote eBooks, webinars, products, and services. The results from lead nurturing emails are high because they’re targeted.

5. Sponsorship Emails

Even though sponsored posts are tricky to navigate, sponsorship emails are another effective marketing tool.

In a sponsorship email, you include a clear call to action and a link to the product or service you’re promoting or partnering with. It’s crucial you only send sponsorship posts to the target audience so that you can achieve the maximum ROI.