Business & Marketing

What Are PPC Management Services?

About 85% of consumers use the internet to search for local businesses. With pay-per-click (PPC) advertising, you can reach those customers and increase awareness by 80%. Paid advertising has a 200% return rate, with traffic yielding 50% more conversions than organic ads. 

It can take time (and money) to develop an effective PPC strategy, though. With PPC management, you won’t have to waste resources.

What are PPC management services, exactly, and how can an ad agency help your business? Read on to find out!

What Is PPC Advertising?

First, let’s cover the basics. What is PPC advertising, exactly?

PPC advertising is a form of search engine marketing. Remember, most people look online to find businesses, products, and services. Search engine marketing allows you to appear in front of consumers as they look for your offerings.

Since these consumers already want your products or services, you’re more likely to convert them into paying customers.

There are different platforms you can use for PPC advertising, including Google and Facebook Ads.

Google Ads will allow you to appear on Google’s search engine result pages (SERPs) or websites on Google’s Search Network. You can use the platform to create both text ads and display ads. Display ads can include image, animation, video, or HTML-5 ads. 

You can use Google Ads to generate brand awareness, website traffic, leads, and sales. 

Google Ads allows you to use precise targeting. You can appear in front of consumers based on demographics like age, gender, or location. You can also appear based on the terms they use during a search. 

Facebook Ads will allow you to appear in front of social media users on Facebook and Instagram. These visual ads can help you generate followers, awareness, website traffic, leads, and sales. 

Facebook Ads allows you to appear in front of consumers based on demographics, their online behaviors, and more.

With advertisement management services, you won’t have to learn how to navigate these platforms alone. 

PPC Management Services

What exactly is PPC management, then?

Pay-per-click management services allow you to focus on your business while someone else focuses on your campaigns. It can take time to learn how to use PPC advertising platforms effectively. It can also take trial and error to determine the best strategies for effective PPC campaigns.

Trial and error can waste your time, money, and energy. You could struggle to reach or appeal to your ideal customers online.

Your competitors might have more success appealing to those consumers instead.

An experienced ad agency already has the experience and expertise necessary for effective PPC management. With their services, you can generate results without stress.

Here are a few ways an ad agency’s management services can help your business. 

Audience and Keyword Research

In order to create effective, personalized ads, you first need to gather research.

A PPC management company can determine who your customers are based on demographic, psychographic, and keyword research. For example, they might consider:

  • Location
  • Age
  • Gender
  • Buying behaviors
  • Online behaviors
  • Interests
  • Hobbies
  • Pain points
  • Career
  • Education
  • Language
  • Marital status
  • Social media accounts they follow

Your ad management company can use this research to create distinct buyer personas. Then, they’ll gather keyword research to determine how customers find your offerings online.

An experienced PPC company already has access to the tools they need to gather this research. You won’t have to waste time or money gathering this research alone.

Learning about your audience will help your PPC management company create personalized ads that speak to your audience. Personalization can improve your marketing ROI by eight times while lifting sales by 10%. Otherwise, your ads might not connect with your ideal customers. 

Campaign Organization

In order to create a PPC advertising campaign, you need to remain organized.

Each campaign will feature ad groups, with separate ads within each group. Remaining organized can help you gather helpful data from your campaigns. You can learn more about your customers’ preferences before making informed changes.

If you’re trying to manage numerous campaigns alone, it can get messy. You might not understand the right way to structure your campaigns.

Consider requesting PPC management services instead. Your ad experts already understand how the structure works. They’ll know how to remain organized, ensuring more effective PPC management. 

Ad Creation

Remember, each campaign will feature its own ads, targeting different audience parameters or keywords. If your ads don’t appeal to your target audience, no one will click on the ads. Then, you’ll struggle to generate website traffic and leads. 

An experienced PPC ad agency will know how to create eye-catching, effective ads.

If you lack the ability to design display ads, you could miss the chance to generate brand awareness. Eye-catching display ads stand out. On social media channels, they can blend in naturally with organic content to avoid disruption, too. 

An agency can also A/B test your ads to determine what language best appeals to your target audience. Then, they can use this data to make changes to your existing ads to help you generate better results. 

Landing Page Optimization

In order to use Google Ads effectively, you’ll need to create landing pages for your campaigns. When someone clicks on an ad, they’ll reach a dedicated landing page on your website. The consumer will expect the page language to match the ad language.

Both need to align with their search query.

An experienced agency can develop your landing pages with your campaigns in mind. You won’t have to rely on existing pages on your website. Dedicated landing pages with precise language can make your campaigns more effective.

Your landing page experience can also impact your ROI. Google will determine your ranking based on your Quality Score (QS). Your landing page experience is a component of your QS.

A low QS can make advertising more expensive, impacting your ROI.

The Benefits

Managing a PPC campaign alone can become time-consuming, stressful, and expensive. Instead, hire an agency. Here are a few ways effective PPC management can benefit your business long term.

Experience and Expertise

If you lack experience using Google and Facebook Ads, it can take time to learn the ropes. That’s time you could dedicate to your customers or business instead. If you try to create campaigns without gathering information, you could waste time and money.

Hiring an ad agency will allow you to leverage their experience and expertise.

These agencies already have experience creating effective campaigns. They’ll know which techniques work (and which won’t). You won’t have to waste time with trial and error.

With their help, you can create an effective campaign from the get-go.

Constant Monitoring

In order to ensure your campaigns are effective, you need to monitor them daily. Otherwise, you might not realize there’s a problem with your campaigns until you’ve wasted money.

For example, it’s possible you made your targeting parameters too narrow. You won’t appear in front of ideal customers as a result. 

If the targeting is too broad, you’ll waste money on people who don’t need your offerings.

Perhaps there’s a mistake in one of the ads. People will continue seeing that mistake if you’re not reviewing your campaigns.

You don’t have to schedule time out of your day to monitor your PPC efforts. Instead, rely on PPC management services this year. Your ad agency will keep track of your campaigns, giving you peace of mind. 

You can learn more about this service here.

Reach More Customers

An effective PPC campaign will help you expand your reach online. Gaining brand visibility will help brand awareness and recognition grow. Gaining brand awareness can help you remain at the forefront of the consumer’s mind.

The next time they want to purchase your products, they might recall seeing one of your PPC brands or your website. They might visit your website directly before making a purchase. 

Generate Traffic and Leads

As people begin clicking on your PPC ads, they’ll visit your website to learn about your business. Learning about your business could encourage brand trust to grow.

As people start to trust your brand, they might decide to purchase your products or services. Then, you can generate more leads and sales, setting your business up for growth.

PPC advertising can benefit your search engine optimization (SEO) efforts, too. Google will boost your organic rankings if you generate traffic from PPC. Higher rankings will help you generate more traffic in the future. 

Track Trends

If you’re not tracking the latest PPC trends, you could miss opportunities to reach new customers online. Your ad agency will track these trends for you. They’ll determine which trends will best improve your campaigns, too. 

Analytics and Optimization

In order to ensure an effective campaign, you need to make changes over time. It can feel difficult to understand PPC analytics, though, especially without experience.

Your ad agency will determine which KPIs to track based on your goals.

Then, they’ll use this data to make informed changes to your campaigns. Improving your campaigns will boost your ROI.

Reach New Customers: Invest in PPC Management Services Today

You don’t have to handle your PPC campaigns alone. Instead, consider investing in PPC management this year. Your ad agency can help you develop effective ads, helping your business grow.

Start advertising today!

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