Committing to smart SEO efforts provides a distinct competitive advantage, particularly in a local market where so many small businesses are under-utilizing this tool of the trade.

In this article, we examine the six benefits of committing to a smart SEO campaign and explain what that means. Let’s begin!

1. SEO Grows Traffic Organically 

As a small business owner, the more things you can do to attract attention without spending anything the better! SEO helps you do just that by telling search engines your site has the content that users are searching for.

It also helps that you’re providing killer content once they get there. It only stands to reason that you will be, though. At least, that’s true if you’re focusing on long-tail keywords in the specific search inquiries that are being made and tailoring content around those terms.

2. Makes You See Things Through User Eyes

Your content is only part of the equation. Great SEO also means designing your website in a clear manner. It means tagging images, videos, and content appropriately. 

It means linking to relevant content both internally and externally. Lastly, it means making sure the logic of your web architecture is simple and flows in an easy-to-follow way from one topic to the next. 

All these things make it easier to navigate your site and find content. Put yourself in the user’s shoes with other websites, and notice how the top sites are doing it.

3. Helps Grow Brand Awareness and Authority

SEO is smart marketing for growing your brand because it gets you seen by more eyeballs and makes your content immensely shareable. As more people read or listen or watch, they’ll start to see you as a credible authority in your field. 

4. Keeps You Plugged Into Your Industry

The marketing industry isn’t as important as your industry of specialization. Become an expert at what you do, and the marketing will flow out of that. 

Researching what people are looking for, reading reviews of the books that are being written, following your competition’s YouTube channels. All are great forms of research to do when creating content. 

As you create, your industry IQ will continue to improve. Publish frequently, and the quality of your efforts will shine through.

5. Creates More Engaged Users

SEO is considered great for small business marketing efforts because it tends to create more engaged users. Leads that know you have a strong web presence are more likely to interact with you. 

Engaging users is key! It makes it so much easier to convert those leads to customers. 

6. Helps Other Marketing Efforts

Creating SEO content is not the only option you have at your disposal, but it certainly enables you to make the most out of other efforts. It does this by allowing you to access reams of meaningful data for paid marketing efforts.

And when you sign up for SEO packages with marketing agencies, you can usually tailor the data you receive to only the relevant factors. That makes it much easier to escalate your efforts.

Smart SEO Gives You the Competitive Advantage

Committing to smart SEO practices will do more than just get you over with your customers. It will give you a competitive advantage over the many competitors in your field who are still mystified by what SEO actually is.

Study the benefits, and strategize how to maximize your SEO efforts. Good luck! For more digital marketing tips, check out some of our additional posts!

About Author

Nick Jones

See author's posts