Business & Marketing

How to Get More Likes on Instagram: 5 Effective Tips

With over 500 million daily active users on Instagram, you’d think it would be easier to get more likes and followers, right? Unfortunately, even when you take, edit, and post the perfect photo, you might not be happy with the number of Instagram likes you get. 

The good news is that there are a few things Instagram tips you can follow to help you get more likes and increase visibility to your account. 

Keep reading this quick guide to learn how to get more likes on Instagram today!

1. Tag Your Location

Whether you’re trying to grow your personal account or you’re using Instagram to build brand awareness, it helps to use location tagging on your posts. 

Since Instagram users will search through posts based on location, you’re more likely to get additional likes, since your posts will show up there, when they otherwise wouldn’t. 

2. Use Relevant Hashtags

Yes, hashtags are still important! Some users search Instagram based on hashtags they’re interested in and some users even follow hashtags just as they follow accounts. 

By putting relevant hashtags on your posts, you’ll capture more eyes and more likes in the process. However, be sure not to overdo it. As a good rule of thumb, you don’t want to use more than 10 hashtags per post. 

3. Run a Contest

One surefire way to increase the number of likes on your posts is to host a contest. The simplest way to do so is by running a like-to-win contest, which requires users to like a photo in order to earn an entry. Or, you can even take it a step further and have people enter by liking your past 5 photos or so within a set timeframe. 

The key is to make sure you have something to give away that will make people want to like your posts to enter. As a bonus, offer additional entries if people tag their friends to drive up even more engagement on your posts. 

4. Write Captivating Captions

While it’s true that Instagram is a largely visual platform, it doesn’t mean that you should completely ignore captions. You can experiment with different types of captions to see what resonates most with your target audience. 

For example, you might try lengthy, thoughtful captions on some posts and short, punchy ones on others to see what gets more likes. Or, you might find that your audience responds well to puns, so flex your creative bone instead. Don’t be afraid to experiment and see what works. 

5. Track Your Progress

Finally, don’t forget to track your progress as you go. Before you begin implementing these tips, check your Instagram stats to see where you’re starting. Then, track how your likes and follower count grow as you try out these tips. Use the data to continue making adjustments. 

Remember, Instagram and its algorithm constantly changes, so your tactics will need to change too. But, that’s part of the fun of social media!

How to Get More Likes on Instagram

After reading through these tips on how to get more likes on Instagram, you’re ready to take your account to the next level. Starting posting and get ready to watch the likes add up. 

Want to read more like this? Browse through our other articles on a variety of different topics. 


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