Business & Marketing

How to Create Compelling Social Media Content

On average, people spend about 2.5 hours each day on social media.

Throughout this time, they’re taking in countless photos and videos. How can anyone expect to stand out from the crowd?

Well, it is possible. Are you not seeing hopeful analytics on your social media accounts? It could be the type of content that you’re posting.

Continue reading to discover how you can create intriguing social media content that people remember even after hours of mindless scrolling.

Craft a Social Media Strategy

The first thing that you should do if you haven’t already is create a social media strategy.

Without a plan, your social media posts are likely random and probably lack the finesse that they need to be compelling content. 

Try planning out when you will post, what you want your feed to look cohesive when new people check it out, and what time of day might be best to post.

Be Authentic

The worst thing that anyone using social media can do is lose their authenticity. When things aren’t genuine, it comes across to people, and it can cause them to lose interest entirely.

While it’s essential to create content with your ideal audience in mind, you should remain true to yourself or your brand. 

Read over captions before settling on them, and make sure that your unique voice shines through no matter what the caption says.

Take Your Posts to the Next Level

Anyone can post to social media, but the key to having engaging content is posting content that’s a level above all the rest.

There are many ways to do that, so we’ll cover just a few here to get you started.

Professional Level Editing

Your editing doesn’t have to be done by a professional, but it should look like it was. 

Whether posting a photo or a video, it should be high quality and immediately appeal to the eye. Focus on balancing the colors right, keeping the subject in focus, and having nice transitions.

Go the Extra Mile With Music

Adding another level of interest to your posts is a surefire way to keep people’s interest.

Don’t just catch their eye; catch their ear too! Try to create a post with music. This should get them to stop their scrolling and keep their attention for a bit.

Keep Giving in the Caption

While people’s interest first and foremost is most likely the photo or video that they’re looking at, the caption might be what they really connect with.

Along with being authentic, try to choose your words carefully so that your message comes across easily to anyone that reads it. Sprinkle in some emojis to make it more personable, and consider asking a question so that people feel even more involved. 

Broaden Your Reach

Depending on the social media platform that you’re using, your reach is likely limited to your followers.

Growing your followers can be tricky, but it’s the key to having more eyes on your posts and a better chance of your stuff getting shared or going “viral.”

Let’s consider a few ways that you can increase your reach.

Do a Giveaway

A typical social media marketing tactic is to host a giveaway.

This content does so well and is so compelling to people because there’s something at stake, and who doesn’t love free things?

To get the most gain from a giveaway, it’s crucial to make one of the requirements that people like the photo and follow your account. In addition to that, they should also have to tag people.

At the end of the giveaway, you should be left with more overall followers, which should help you to reach more people overall.

Ask People What They Want

A great way to understand what social media posts will get people’s attention is by asking them! Tell people to comment on what they’d like to see more of, or post a poll that allows people to vote on what your next video or post will be.

If you know what people want from you, it will be much easier to deliver.

Test Out Different Posting Methods

Instagram offers several different ways to post content. So, if you’re only posting to your feed, you’re not taking advantage of the opportunity that other methods offer you.

While some people might like plain old photos, others might love videos or stories where they can interact. 

Vary your posts and see what type of social media posts do the best. You might be surprised, and it just might completely change your strategy.

Break up Your Page

Another vital thing to do in order to create compelling content is to break up your content so that your page looks cohesive but not busy.

If you look at pages of people or businesses who have a high number of followers (and likely great engagement), they have a variety of content they post, even though it all meshes well together.

Try posting typography, product photos, black and white videos, pops of color, or something along those lines to create interest and diversity.

Satisfying Social Media Content

The key to interesting social media content is that it immediately captures attention and satisfies the needs of the viewers.

This article highlighted several different ways that you can take your content to the next level and see better analytics without spending money on ads or losing your authenticity along the way.

If you found this article helpful, please look around the rest of the site to see more useful information about business and marketing strategies.


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