Business & Marketing

Did Video Kill the Radio Star? A Deeper Look Into Radio Advertising

It was way back in 1979 that the Buggles released their mega-hit record “Video Killed the Radio Star!” But can we take those words sang in a literal sense today? Is radio advertising still a thing?

Well, a lot has happened in the media landscape since the late 70s. Before the internet took off, it was common for people to either listen to the radio or watch TV more than anything else. Now people turn to sites like YouTube, Netflix, and Amazon Prime Video to watch stuff.

But what’s more interesting is how many people are listening to online radio and podcasts these days! Plus, there are still many people listening to traditional radio, especially as they drive. 

So with all this in mind, let’s take a look at whether radio advertising might be something for you to consider for your business. Read on to get the lowdown.

Radio Advertising Is Affordable

If you have a particular budget in mind and want to make the most of an advertising campaign, AM/FM advertising might work for you. Many often see radio as more cost-effective than TV and other media ads.

For instance, you might expect to pay a few hundred dollars a month for a solid local radio ad campaign. In the major cities and on larger radio stations you could pay between $3,000 to $5,000 per week depending on the level of exposure they offer you. This may seem like a lot, but TV ads will cost a lot more!

You Can Reach a Wide Demographic of People

Another key advantage of radio advertising is that you can reach a wide demographic of people. You can also target specific demographics pretty easily. 

For instance, a certain station might play a particular type of music for a certain type of audience. If this audience is one you wish to target, you can run ads on this station at the right times in the day. You can also target specific local areas around the country where you know your target audience lives and listens to local radio.

You Can Create Radio Ad Campaigns Fast

The time it takes from concept to execution can be very quick when it comes to advertising on radio. You can expect a professional production team to come up with the goods in no time at all. 

For example, if you have an idea for a radio ad campaign, you could go to They will be able to transform your idea into a professional ad, ready to be broadcast across the nation!

Invest in Radio Advertising

You may find you have a competitive edge when you invest in radio advertising. It’s also a very cost-effective medium of advertising which can reach out to your target audience.

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