Category: Business & Marketing

Your store’s fixtures make a statement about your business and personality. They announce the products you sell and give customers a sense of what they can buy. Choose fixtures that match the decor of your store but avoid visual dissonance. Dissonance confuses customers and makes them uncomfortable. For example, if you have a jewelry store, […]

Did you know that in 2021, there were 21,139 large businesses in the United States?  Brand extension and line extension are pretty similar. You can grow your clientele without creating a new product with both business models.  The question is, which is suitable for your business? Keep reading to compare brand extension vs line extension […]

Before attending a trade show, you need an effective trade show checklist. This includes registering for a booth, checking in at the event, and filling out personal information about your company and employees.‍ The details of a campaign may differ, but they all have the same overarching purpose: selling your product or service to your […]

Did you know that the tech industry within the United States is worth over $1.5 trillion? Simply put, technology is the bedrock of almost every single business. However, most people can’t seem to keep up with the technological changes that occur regularly. Information technology professionals are often an invaluable source of help in that department. This […]

A great product isn’t enough to build a successful business. Competition is everywhere, and your offer may not land well with potential customers. Things get worse when you don’t manage your money correctly. A reported 82% of companies fail because of cash flow issues. That means you can’t take your financial situation lightly. You can’t […]

Have you been daydreaming about starting a small business on the side of your full-time job? Are you wondering what kind of business you could create online? There are so many options available to you, especially as the online world continues to grow in popularity!  In this guide, we’ll give you ten business ideas for […]

‍Being a business owner can be exciting, challenging and at the same time stressful. You have many things that need to be taken care of on a day-to-day basis. Moreover, as an entrepreneur, you need to stay updated with the latest industry trends and developments, as well as steer your business finances on a regular […]

Mobile video editing, especially if you are editing high-quality, 4k footage, can be quite challenging. But the good news is that in recent years, laptops have increased in power significantly, which has made video editing on the go more accessible and affordable. Whether you’re editing videos as part of your job, a college course, or […]

A conference room is more than just a place to meet. It’s a place where ideas are born, where deals are made, and where relationships are built. A conference room is a place of business, but it’s also a place of opportunity. In this article, we’ll explore the importance of a conference room and why […]

Are you considering pursuing an IT audit? IT audits are necessary when developing a cybersecurity strategy. Businesses need to protect the personal data of customers. IT audits to make sure IT systems are secure to prevent cyberattacks. Are you baffled by the different IT audit concepts? IT companies have implemented various types of audits over […]