Business & Marketing

11 Factors to Consider Before Hiring Blog Writing Services

Did you know more than 400 million people read over 20 billion pages of content each month?

Today, it’s critical to maintain your blog writing and update your audience on what’s new in your industry. If you want to learn more about different types of marketing, keep reading.

In this guide, you’ll learn all about how to find someone who will create valuable blog content. Make sure you hire blog writing services who have experience writing in your industry.

Ready to learn more? Keep reading.

1. Understanding Your Goal 

Before you hire a writer, you need to understand your content goals. Would you like to drive traffic to your website? Are you hoping to begin building a network of devoted followers on social media?

Understanding why you will hire a writer will help you choose the right one. You don’t want to make the mistake of hiring a generic writer if you need help with blog content.

2. What Is Your Budget?

Next, consider how much you plan to spend on your writing services. Can you afford to invest in a certain amount for blog content every month?

Understanding your business’s budget for content writing will help you avoid overspending. 

If you have a smaller budget, you could look at hiring a newer copywriter. A new copywriter will often charge less because they want to gain experience.

3. What’s Your Writing Skill Level?

One of the main characteristics to look for is a higher level of skill when it comes to copywriting. The copywriter should provide error-free content that will match the tone.

It’s not easy to separate an unskilled writer who has someone working in the industry for years and years.

4. Is the Writer an Expert on Your Product?

An excellent writer might work on some general topics. But you might want to find someone who has experience.

The writer needs to have the knowledge and experience associated with the industry. You should look at reading some of your competitors. What kind of content do they share on their blog? 

5. Are You Looking for an Enthusiastic Writer?

Can you find someone with the skills and experience to write about relevant services? If the writer is a pro, error-free writing won’t consistently achieve results.

If someone isn’t enthusiastic, they are unlikely to learn all they will provide. Take the same approach that a hiring manager would in any conventional business.

6. What’s Their Turnaround Time?

When choosing to hire someone, consider when you need new content.

Hire a writer who will work with you, and accommodate your needs. The average turnaround time will depend on the project’s depth and length. Ask about all of these factors before you hire anyone. 

You want to find content writing services that provide professional work in a timely manner. 

7. What’s the Writer’s Rate?

As a business, you’ll need to consider your budget and how much you can spend on hiring a content writer. You shouldn’t cross someone off the list because they charge a bit higher than your range.

A writer charging a low amount might submit lower-quality work. An experienced copywriter will charge between 50-100 dollars.

8. Do You Like the Copywriter?

You finding common ground and understanding with your copywriter is critical for success.

You might not always accept the first draft of a new blog post they send you. Will you feel comfortable sending it back and asking them to rework it?

Working with someone open to critical feedback and strong communication skills is more accessible. Find a copywriter whose personality suits your own.

9. Take a Look at Previous Writing

Before hiring a copywriter, you’ll want to see evidence of their previous work. Ask your top choices to send you a link to their writing portfolio. You’ll get to read their work and see their writing style.

You should assess the project volume and quality when judging a writing portfolio. Someone with an extensive portfolio who has the expertise or familiarity with your industry.

A writer who has a few pieces might not have enough copywriting experience. 

10. Ask for References

Professional copywriters send you a list of reviews or references from previous clients. You shouldn’t skip this step. Talking to clients will help you understand their working styles better.

Reach out to the references, and see what they were like to work with before picking someone.

11. Interview Copywriters

Sometimes, people make the mistake of having a formal meeting in person or over Zoom.

It will benefit you and your team to meet the copywriter briefly. This allows you to connect with the person and see if your personality will match.

Find out more about the copywriter and their experience. During this meeting, you can ask different questions.

You’ll also want to ask why they want to work for your business or company. This will show if they spend time researching your business before applying.

Pursue Blog Writing Services 

Finding the right blog writing services will take some time, but it’s well worth the effort. More consumers have begun shopping online and reading reviews on social media. You should boost your presence online with the help of a blog writer.

Make sure you meet with the writer and see their portfolio. The portfolio will provide you with information about the writer’s experience.

Do you need more social media marketing tips? Check out our resources today for more information.


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