Making the choice to invest in digital marketing for your online business is a no-brainer. It’s the secret to success when you want to grow a solid audience and customer base. Half of the world uses the internet, so there’s no doubt digital marketing is a goldmine to leverage. 

But digital marketing is a vast strategy. It comes with different types of strategies, some of which may sound unfamiliar. So for success using it, you need to understand what it involves.

This guide will further explain the benefits of digital marketing. Get to know what digital marketing is and its benefits when growing a business. 

What Is Digital Marketing? 

Digital marketing is a form of marketing that targets internet users. As long as users use an internet-powered device, they’re likely to receive or encounter digital marketing messages. 

Digital marketing is the most popular form of marketing today. The fact that there are 4.66 billion internet users makes it extra attractive. 

According to Think With Google, 63% of shopping journeys start online. This means that a large majority of your customers will be hanging out in virtual shopping spaces. Thus, brands have to go online to stand a chance of capturing digital shoppers. 

Investing in digital marketing is necessary for growing your business in this age. It’s time you know the different types of digital marketing and their benefits.

What Are the Types of Digital Marketing?

The internet space is vast and dynamic. There are prominent places on the internet where you can find your audience. Then, new platforms pop up and this continues to expand this space. 

It’s nearly impossible to reach your prospecting potential with a single strategy. As such, marketing solution providers create different strategies to ease digital marketing. 

You may want to reach your target customers on search engines or social media, for example. You need different strategies to achieve this goal. Here are the types of digital marketing to consider when getting started:

• Paid social advertising
• Search engine optimization and marketing
• Paid targeted advertising
• Organic digital marketing strategies
• Content marketing
• Email marketing
• Use of influencers
• Affiliate marketing
• Pay per click marketing

As you can see, there are several digital marketing strategies. You might get stuck because you don’t know where to start. This is especially true when you don’t have a plan. 

It would be best to ask for help from an experienced digital marketing agency. This way, you can reduce guesswork and go with the strategies that work for your business. 

Working with professionals is also a step towards enjoying the digital marketing benefits. Digital marketing can work for any business. But each business is different in many ways.

Benefits of Digital Marketing

As mentioned, digital marketing is a larger umbrella that houses many different strategies. Each of these strategies has its benefits and you can reap multiple ones for your brand. Keep reading to find out eleven digital marketing benefits that you can get with a good strategy.

1. Effective for Targeting Audience Segments

Every business has a specific audience it would like to speak to. This is based on the type of people who they think are a perfect fit for their offers. Digital marketing thrives through audience segmentation. 

It enables you to target your audience with tailored messages and ads. You can run A/B tests to fine-tune your marketing efforts. This improves success rates and helps you achieve your brand goals. 

2. Cost-effective Marketing

Digital marketing doesn’t need significant upfront investments. For example, if you know SEO, you could start your digital journey with organic marketing. 

Organic marketing is almost free if you’re doing it yourself. It’s one of the best strategies for small businesses with a small budget. You can get started if you can create SEO-optimized content and understand website management. 

Starting a blog would be a great example of leveraging an organic marketing avenue. You can also use social media marketing. Most of the platforms are free and allow you to build community and clientele.

Here are some popular methods of implementing free marketing:

• Participating in Facebook groups
• Posting on Instagram stories
• Connecting with your audience using Instagram Live
• Hosting a Twitter Spaces
• Creating boards on Pinterest
• Sharing stories on LinkedIn
• Creating video series on YouTube

Choose the platforms that align with your goals and audience. Make sure you stay consistent for a sufficient amount of time to test out your strategy.

3. Boost Conversions

Digital marketing can help you boost sales and there’s proof to back its results. For example, 72% of customers who searched for local businesses ended up visiting one. 88% of mobile searches for businesses lead to an actual call or a business visit. 

These figures show that customers are visiting physical locations. However, they tend to start their search online. Having a presence can help bring them to you.

4. Grow Revenue

If there’s proof digital marketing boosts conversions, then it should also boost revenues. The good thing is that it brings traffic and boosts sales at a low cost.

One study showed that $1 spent on a killer email marketing strategy brings an average return of $32. Another one shows that strategic landing pages helped 68% of businesses get new leads. Applying the right digital marketing strategies can definitely lead to monetary gain for your business.

5. Allows Measurable Results

Traditional marketing strategies meant continuous efforts without an impact on marketing goals. With digital marketing, there are analytic tools to measure each strategy. 

Digital marketing has led to increased access to data. You not only track results, but you’re also launching more informed advertisements. Having access to data reduces the risk of continuing with wrong strategies and improves marketing accuracy. 

6. Saves Money

Granted that digital marketing is target-based, it can help you reach your goals faster at a low cost. Data eliminates guesswork and enables you to launch effective marketing campaigns.

Cash-strapped businesses can build a significant following through organic or social marketing. With social media, all it may take to grow a business is creativity and consistency. For example, a viral social media post can rocket your business to success.

You can also build a following without investing a single dime upfront. Take some time to learn valuable skills that can help you with your marketing until you can outsource. Study essential topics such as copywriting, graphic design, customer journey, and sales psychology.

7. Allows for Creative Marketing Ideas

Most internet users will become distracted when they scroll by an entertaining video. This is why creative stories or videos are some of the best marketing strategies. It’s super easy to set your brand apart and grow your business with creative content.

Adding interesting insights or humor to your copy can make your content go viral. Creativity is one of the reasons why many digital creators are in high demand. It’s one of the most crucial aspects to consider when looking for a digital marketing agency. 

Dupont Creative is the home of creative digital marketing specialists. They understand how to bring out the most unique aspects of your brand.

8. Faster Lead Generation

Digital marketing can lead to quicker leads if you have viral marketing ideas. Viral content is trendy, original, exciting, and entertaining. It levels the playing field by allowing even new businesses to reach a broad audience. 

Although going viral is not a sustainable strategy, it can be a great way to propel your brand forward. Just remember to be prepared for all the new traffic that will come your way.

9. Versatile Marketing Strategy

There’s no reason to stick with ineffective strategies when doing digital marketing. Digital marketing offers a variety of different types of strategies. You can A/B test strategies and choose those tactics that suit your audience and marketing goals. 

10. Enables Speedy Customer Service

Internet marketing boosts customer service by allowing more options for connecting with customers quickly. This may come in the form of one-to-one instant chatbots or automated email responses. There is an overall improvement in user experience by enabling communication with customers.

11. Organic Marketing Has Timeless Value

Some digital marketing strategies can work well for your business for many years. For example, evergreen content stays fresh and continues to pull traffic years after creation.

Expert content marketers can add new ideas into outdated content and give it a fresh appeal. Repurposing content in this way can save a lot of time and money. The same applies to older videos that you can reshare to max up your initial investment. 

Enjoy the Benefits of Digital Marketing for Your Business

Digital marketing levels the marketing field and boosts your reach in unimaginable ways. You can reap the benefits of digital marketing simply by applying one or two methods. But it would help if you created a custom marketing plan for any of its strategies to impact your business.

A custom digital marketing strategy demands creative and experienced minds. You don’t have to waste time and money when experts can help you create a strategy that works for your audience. For more tips and advice on marketing your business online, check out the rest of our blog.

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Nick Jones

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