Over 80% of marketers now invest in content marketing. Over 70% of consumers will only skim your posts, though. If you’re not using innovative marketing strategies, your customers might turn away.

They’ll start to rely on your competitors for information instead.

Before that can happen, consider using these different types of content marketing to reach customers this year. With these tips, you can enhance your marketing efforts to engage and attract more customers.

Become a smarter, more successful small business owner with these tips today. 

Personalized Content

Generic content is now considered a turn-off. In fact, over 70% of people get annoyed when web content doesn’t match their interests. If you want to develop a smart marketing strategy, start creating personalized content.

Begin by breaking your target audience into smaller personas. Then, create content that matches their needs, interests, or pain points.

Personalization can help you connect with customers. Consumers might feel more inclined to trust your brand than another. 

As you begin using these different types of content marketing to reach customers, consider how customers will find your content. For example, you can use search engine optimization (SEO) to improve your organic search engine rankings. You can use email marketing and start sending subscribers weekly newsletters.

Otherwise, start engaging customers with SMS marketing. You can find the best sms marketing services here to get started.

Interactive Content

Improving the engagement on your website could boost your search engine rankings. Start using innovative marketing techniques by creating interactive content.

For example, you can start adding polls and quizzes to your site. You can even use the data you generate to inform future marketing efforts.

You can also create fun, interactive eBooks and infographics. 

Video Content

Google now displays video posts as featured snippets on the top of search engine result pages. Appearing in a snippet can ensure consumers find your business first.

Experiment with different video formats, including:

• Interviews
• Company culture
• Behind-the-scenes
• How-to/tutorials
• Brand videos
• Animations

Then, optimize your video content for search engine optimization (SEO). Add a transcript to each video post. Include your target keyword in the video title and description, too. 

AR/VR Content

Take your video marketing efforts a step further by creating more AR or VR content. These forms of content will allow you to excite consumers with immersive experiences. 

Brands like Amazon, IKEA, and Target already use AR and VR content. For example, consumers can “position” furniture in their own homes. This form of content can engage customers and improve their shopping experiences. 

Get Innovative: Types of Content Marketing to Use in 2022

Don’t miss the chance to inform, engage, and excite your target audience. Instead, start using these different types of content marketing this year. Adding these strategies to your marketing efforts can help you reach more customers online.

Give your business a boost with these smart marketing tips today.

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Nick Jones

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