Over 90% of marketers claim content is a valuable business asset. In fact, 56% of businesses intend to spend more on content creation. Content marketing is even three times more efficient than outbound marketing for lead generation. 

Whether you’re writing for yourself or your business, it’s important to make sure you’re putting your best work out there. Afterward, you never know who might read your content!

Here are five tips you can use when writing an article. Using these tips can improve your content marketing strategy in 2022. 

You can attract your target audience, keep them engaged, and use article writing to accomplish your goals! Get started with these tips for writing an article today. 

1. Gather Research

Before learning how to write an article, it helps to gather research. Research will ensure your writing remains relevant and helpful. Otherwise, readers might not find any value in your content.

Creating articles that provide the reader with value could help you attract a wider audience of readers, too. For example, you might consider optimizing your content for search engines. Google prioritizes content that’s helpful, relevant to the reader’s interests, and unique.

Google also looks for content that demonstrates EAT (expertise, authority, and trustworthiness). Creating an article with facts and helpful information could help you establish EAT. Consumers will see you know your stuff when reading the article, too.

They might start to view your credibility, which could boost your brand authority. Credibility and authority could help you generate brand trust. Once consumers trust you, they might begin shopping from your business.

You could even start retaining loyal customers, which might lead to repeat sales. 

Some customers spend more money on brands they’re loyal to. In fact, one loyal customer is worth 10 single-purchase customers. You could reduce how much you spend on advertising by retaining customers, too. 

Gathering Research

As you begin using these tips for writing an article, take a second to consider your target audience. Who are you writing for? What topics do your customers care about?

You might want to begin by defining your target audience. For example, you can focus on an age group or people in a specific location. Perhaps you’re trying to appeal to consumers with specific problems.

Learn as much as you can about your readers, including what they’re already reading online. Then, make a list of topics you want to cover.

You can use tools like the SEMRush Topic Research Tool to get started. You can begin by brainstorming and organizing ideas. Consider which topics will resonate with your audience most.

Look for online trends based on different topics, too.

Then, make a list of keywords people are searching while online. Think about the questions your customers are asking, too. Gathering keywords will benefit your search engine strategy.

Choose a topic or keyword from your list and start gathering research. 

Your research can help ensure your article is factual and informative. You’ll also have an easier time appealing to the user’s search intent.

Avoid following down a Wikipedia rabbit hole. Instead, focus on blogs from high-authority websites. Look for experts within the industry, too. 

Try gathering statistics or recent studies as well. 

Once you’ve gathered your research, start organizing your thoughts.

2. Consider Formatting

When writing an article, it’s important to keep the reader in mind. If your thoughts are messy, the reader might feel confused. If your sentences are too long, you could lose the reader’s interest. 

Instead, take the time to format your article using headings and subheadings. Then, organize the content you want to cover within each heading. 

When using these tips for writing an article, keep readability in mind. If the content is too complicated, people will stop reading. They could struggle to grasp what you’re trying to say.

Instead, try to use shorter sentences and paragraphs. Avoid complicated jargon within your content, too. If you cover a topic most people won’t understand, provide them with the resources they need to comprehend the information.

Otherwise, they’ll turn to a writer who does a better job at explaining. 

Following these steps for writing an article can help you avoid forgetting anything important. For example, you might want to optimize your content for search engines. Search engine optimization (SEO) will boost your organic rankings.

Then, more people will have an easier time finding your article online. In fact, over 53% of all website traffic starts with an organic search. 

You can optimize your content for SEO by adding your focus keyword to the:

• Page title
• URL
• Opening and closing paragraphs
• Body text
• Headings and subheadings
• SEO title
• SEO meta description
• Image alt text
• Image file name

If you’re not creating a blog post, think about the format you want your article to follow. For example, you might want to create a press release for your business. Press releases can help you gain valuable online exposure.

When writing a press release, it’s essential to follow the proper format. Otherwise, publications might toss your press release out. You’ll fail to gain the exposure you need if that happens. 

Hiring a professional press release writing and distribution company can save you time and stress. You can find pr newswire pricing here to get started.

3. Find Ways to Educate

Remember, it’s important to offer your readers something of value. As you begin writing and using these tips, focus on educating over selling. After all, consumers didn’t start reading hoping you would sell them on a product.

Rather, they’re looking for the information they need to make a more informed choice about something.

Show consumers you’re there to help. Offer your experience and expertise as you begin writing, too. 

Writing your content with education in mind can make it more helpful and engaging. In fact, readers might want to share your content with others. As they share your article, you’ll begin expanding your reach.

Major news outlets or other blogs might start sharing your post, too. You might even gain backlinks to your site. Backlinks are links from one website to your online content.

Google will recognize you’re generating backlinks. It might decide to boost your organic search engine rankings as a result. Higher rankings will help future readers find your content online. 

Once you create your article, make sure to come back to it in the future. Confirm that the information (especially statistics) you provided is up-to-date. If the data is outdated, it could impact your credibility. 

Look back at the research you gathered. While using these steps for writing an article, you might want to link to the sources you used. Linking to your sources can help prove you’re using credible resources. 

Otherwise, make sure your content is unique and original. Remember, creating unique content can benefit your SEO strategy. If Google thinks you plagiarized, however, you could get blacklisted.

Your website won’t appear for future searches as a result. 

4. Let Passion Shine Through

If you want to keep your readers engaged, make sure your passion shines within every sentence. Adding your passion while learning how to write an article can make the writing process easier.

If you’re bored with a specific topic, however, your boredom might shine through instead. No one is going to want to read that article!

Instead, have fun as you write. Show consumers why they should feel as excited as you do. 

Read over your work to determine if your passion shows within the writing. 

When learning how to write an article, make sure to consider the tone of voice you’re using. The tone of voice should align with your brand’s existing tone. If you’re writing for someone else’s blog, make sure the tone suits their target audience.

You can choose somewhere between casual and formal based on the audience you’re trying to reach. For example, you might want a casual tone for a shopping website’s blog. For a corporate business or LinkedIn, use a more formal tone. 

5. Edit Twice

Once you’ve used these tips for writing an article, review every line twice. Read over your work and start looking for spelling or grammatical errors. Any mistakes might impact your credibility.

In fact, some people might decide to stop reading if your article is full of obvious mistakes.

Consider reading it over from the bottom at least once. Then, work your way up. Starting from the bottom can help the content sound fresh.

Otherwise, walk away from the article before returning to it later. 

You can also read the content alone. Make sure every line sounds the way you meant it to. If something sounds funny, read it to a friend. 

Have someone give your article a look over before you share it with a mass audience online, too. 

Riveted Readers: 5 Tips for Writing an Article With Ease

Don’t miss the chance to engage your target audience. Instead, use these tips when writing an article. Using these tips can help you create wow-worthy, engaging content.

Once people start seeing your amazing posts, they’ll want to come back for more.

Searching for more tips? You’ve come to the right place.

Check out our latest articles today for more advice. 

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Nick Jones

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